Terrell Place Repositioning

Washington, DC

While mixed-use developments provide value for both tenants and visitors, their mix of programming can feel disjointed, especially in common spaces like entrances or lobbies. For office and retail complex Terrell Place’s lobby, ESI Design, NBBJ's New York experience design studio, designed an ever-evolving artwork that reacts to the presence of people and creates a sense of place.

Walls that move and respond to building tenants and visitors transform the building’s common areas, creating a more harmonious interior and a contemporary, exciting work destination.

Features

Terrell Place LED Panels Photographed on 06/15/2016 Jeff Wolfram - Photographer

“A grand entrance never goes out of style. ⁣There’s something about the lobby of our Downtown DC location at Terrell Place. Each time you step through the doors, you can’t help but feel you’ve arrived. ⁣Start work this way, every day, and big moves are bound to follow. ⁣We call it business as usual.”

-Convene, Tenant at Terrell Place

The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes—‘Seasons,’ ‘Color Play’ and ‘Cityscape’—are programmed with varying durations and sequences, ensuring that visitors never see the same scene twice. ‘Seasons’ shows the lifecycle of the iconic Washington, DC cherry trees, from spring blossoms to snow-covered branches.

Project Details

Client Name
Beacon Capital Partners

Square Footage
10,500 SF

Program
Commercial lobby

Services
Experience design

Phase
Completed