85 Broad Street Repositioning

New York, NY

Attracting and retaining talent is critical for urban tenants, however, many commercial developments are aging, outdated and susceptible to environmental events.

Beacon Capital Partners acquired 85 Broad Street after it was significantly damaged by Hurricane Sandy and subsequently vacated by many of its tenants. Beacon called upon NBBJ and ESI Design to lead the repositioning of the buttoned-down 1980’s building to appeal to younger, more entrepreneurial firms, while also completing repairs due to storm damage.

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85 Broad St.

With enhanced lighting, graphics and tenant amenities, 85 Broad Street is now prepared for the diverse, dynamic future of New York’s ever-evolving Financial District. With the project team’s visual strategies supporting Beacon’s marketing efforts, the owner was able to achieve over 90 percent occupancy within nine months.

Features

An array of light bars plays off the building’s unique geometry and leads pedestrians through a public passageway. Laser-cut, pure white relief maps nod to the neighborhood’s rich history, while a digital ceiling installation add lively, constantly changing imagery.

Located in a low-lying area in Lower Manhattan, 85 Broad Street experienced significant flooding during Hurricane Sandy in 2012. As part of the repositioning, NBBJ helped design unobtrusive, removable flood barriers to keep out the next storm. When needed, temporary flood walls can be taken out of storage and affixed to brackets permanently installed in the sheltered arcade that rings the entire perimeter of the building.

Project Details

Client Name
Beacon Capital Partners

Square Footage
15,000 SF

Program
Lobby graphics, lighting, retail space, bike storage, flood barriers, media installation, branding & identity

Services
Interior design, experience design

Phase
Completed