Project
Reinventing
an Icon
Two Union Square Repositioning
Seattle, WA, USA
Ever-Evolving Artwork
“Season” mode at Terrell Place in Washington, D.C., shows the lifecycle of the city’s iconic cherry trees.
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Terrell Place is an office and retail complex comprising three connected components, resulting in a disjointed ground floor lobby. ESI made the space more harmonious by treating the walls as a single media canvas.
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ESI seamlessly integrated 1,700 square feet of motion-activated LED displays into the architectural surfaces. The largest media wall is 80 feet long by 13 feet high.
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With 1,700 square feet of motion-activated LED displays, an ever-evolving artwork wall at Terrell Place reacts to the presence of people and creates a sense of place.
Terrell Place in downtown Washington, D.C., is an office and retail complex comprising three connected components, resulting in a disjointed ground floor lobby. When Beacon Capital acquired the property, they tasked ESI Design, an NBBJ studio, with creating a more harmonious interior and a contemporary, exciting work destination.
ESI transformed the space by treating it as a single media canvas. It seamlessly integrates 1,700 square feet of motion-activated LED displays into the architectural surfaces, creating an ever-evolving artwork that creates a sense of place and reacts to the presence of people.
“ The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors. ”Jeffrey Kovach Managing Director, Beacon Capital Partners
Awards and Publications
Awards
2018 Media Architecture Biennale Awards – Finalist, Money Architecture
2017 Good Design Award – Winner, Interactive Media
2017 Digital Signage Expo APEX Award – Gold, Winner
Publications
Commercial Property Executive, “Lobby Art For the 21st Century,” March 1, 2019
Mashable, “Another super cool office lobby to look at...it's clearly becoming a trend,” December 13, 2013
Curbed DC, “Renovated Office Block Switches On 84-Foot LED As Boston Media Band Experience,” December 7, 2016
CNET, “The walls come alive in this interactive installation,” July 13, 2016
designbloom, “Giant motion-activated media reacts to passersby in washington DC office building,” July 16, 2016
