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VMSD Explores PLDT’s Smart Flagship Store

VMSD Explores PLDT’s Smart Flagship Store

NBBJ's environmental graphic design principal Sam Stubblefield and architect Sung Cho share their design approaches for PLDT Smart, the telecommunications giant's flagship store in the Philippines, with VMSD. In addition to establishing a strong brand identity, one major goal is to create a social space that engages customers and visitors. Stubblefield and Cho explain how the design encourages interactions and merges digital and physical in-store experiences seamlessly.