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Wired Magazine Says NBBJ’s Data-Driven Technology is Shaping the Future of the Workplace

Wired Magazine Says NBBJ’s Data-Driven Technology is Shaping the Future of the Workplace

What does the future of work look like? For some architects and companies, the answer lies solely in aesthetics — the shape and look of a building. But at NBBJ, the answer has as much to do with data analysis and neuroscience research as it does with form. Today, Wired takes an in-depth look at NBBJ’s computational design process and showcases how it not only promises great efficiencies for clients and end-users, but also proves it.

“A lot of our clients have cultures around data-driven decision-making,” said NBBJ Managing Partner Scott Wyatt. “They feel that if we’re going to make a statement of a preference or a direction, we need to prove it.”