A.J. Montero and Doug Parris, the two partners who run NBBJ’s Columbus office, recently sat down with Smart Business to talk about leadership. In the course of the conversation, they addressed such topics as company culture, choosing the right clients, the use of role-playing in design, and how empathy can help drive organizational change.
“If we, A.J. and myself, and our other 15 partners don’t live our culture every day, then we are not setting the example for the staff,” Parris said.