Digital Practice

Taking technology further
for better design.

Digital Practice is an embedded, distributed team of digital designers, thinkers, and technical experts advancing our design capabilities and process.

Our vision: inspiring new design thinking enabled through technological innovation.

Digital Practice technology leaders are embedded in every design studio in the firm, elevating the digital design skills firm-wide and providing a unified network of digital design leadership.

Their integration into project teams adds value at all stages, from ideation, process and concept design through construction and beyond.

Areas of Practice

Data-rich Design

Building custom interactive tools that both analyze and visualize data is core to our creative process. Design Computation leaders employ unique algorithms to test how various options achieve project-specific goals. Simultaneously examining interrelated variables early in design allows the team to make informed decisions swiftly, guiding design toward transformational outcomes.

Design Computation

For More Efficient, Resilient and Sustainable Spaces

NBBJ architects and designers use digital tools to design for optimal energy efficiency, leading to spaces that promote reduced environmental impact and significant improvements in utility costs. Energy modeling and performance analysis also heightens the human experience of spaces and furthers the integration of design solutions for better overall systems performance.

Performance Analysis

A Comprehensive and Flexible Model

BIM is the creation of digital models — attaching data to geometry — to automate design workflows; track areas, quantities and costs; and support decision-making at all stages of design and construction. NBBJ’s Digital Practice has a robust BIM team with industry-leading expertise. Embedded into each project, BIM experts work with clients to tailor the use of BIM to their specific needs.

Building Information Modeling (BIM)

Elevating the Way We See Design

The NBBJ Visual Communication team focuses on continually evolving the firm’s visual communication workflow, practices and standards. These specialists explore, test and apply various technologies and services, from hand drawn sketch integration to augmented reality and virtual reality systems, developing the best way to represent any facet of design for a particular context.

Visual Communication

Experience at Concept

Digital Practice drives the firmwide advancement of VR and AR technologies, as project teams share and iterate design ideas in immersive three-dimensional platforms. Cutting-edge VR and AR tools and techniques greatly streamline design, construction and eventual building operations and maintenance, while allowing teams and clients to collaboratively shape the look and experience of built spaces.

Virtual / Augmented Reality (VR / AR)

Boundary-pushing R&D

Outside of regular projects with clients, NBBJ Digital Practice members proactively take on highly-focused research and development initiatives, ranging from internal hackathons to custom-built hardware and software applications. The solutions they create are innovative technologies that organically propel client-centered architecture and design projects around the firm.

Special Projects
Performance Analysis
Design Computation
Design Computation
Special Projects
Design Computation
Design Computation
Design Computation
Design Computation
Performance Analysis